Wednesday, October 20, 2010
Mobile phones taking over credit cards!
I soon realised that it was not only subway and bus tickets that you could pay for. People could use them to buy things out of vending machines or even go shopping with them. For those of younger age without credit cards, this was a fast and easy method of payment. When going to through high ways you can also place your phone by the front window. When you drive through at slow speed, the bill is also automatically charged to your phones.
I have noticed that New Zealand is beginning to change to. I notice that majority of the car park ticket machines also have a new option of paying by text. This makes me wonder how far mobile phones will go in the future, and will they replace our everyday items?
Tuesday, October 19, 2010
In the Future
Monday, October 18, 2010
Stalk Me
Sunday, October 17, 2010
Why Txt? Lets Kakao Talk!
Friday, October 15, 2010
Generation i
Just few thoughts inspired by the posts The iPad. and Reinventing the Square Wheel, and Why It Doesn't Work, related to the Apple's new "magical and revolutionary product" iPad.
The popularity of the new device isn't really at question here, as it's directly proportional to Apple's multi-million advertising budget. Neither is novelty. What more interesting is the iPad's determinant power regarding the format and design, that now dominate the market.
Just a few interesting examples of the followers:
...among thousands of others.
piracy of comics
There are more than 90 million internet users in Japan now, and there is an increase in piracy through the Internet. The phenomena of crime using the Internet are derived from its anonymity, widespread cyber crimes and those crimes tend to be committed by people at lower age. Most of those crimes are sales of illegal copy and upload without the permission. Now, uploading popular manga (comics) and anime (cartoons) on Youtube has become considerably harmful influence with Japanese youth. There is a significant increase in young people who involve with illegal upload those works.
14th of June this year in Japan, 14 years old boy has been arrested due to upload more than 30 titles and 120 works of popular manga such as Onepiece, Naruto and Gintama etc. This disclosure of piracy through Youtube is the first case in Japan. According to the report, those manga he uploaded have been played more than 8 million times and the amount of damage is worth 20 million yen (NZ$310000). Even the publishers offer a deletion of his upload, but he kept uploading those.
Manga or anime illegal uploading has rapidly increased since 2007. Japanese youth who upload works without permission do not realise that they break a law. Therefore, education that relates to copyright and piracy is required not only at school but also within a family and the society now.
Pixel Art: Cultural artifact of technological age
From the late 80s pixel based graphics formed an integral part of popular culture, and surprisingly up until today it still echoes in media and digital arts.
The era of mass popularisation of pixel graphics came in 1980’s when the technology was quick adopted by the video game industry. Early video games consoles featured a slow image processing capacity and worked within a very small screen resolution. For example The Atari 2600 had a screen resolution of 192x160 pixels and The Nintendo Entertainment System - 256x240. In comparison, today’s HD television features a resolution of 1920x1080 pixels. For such technical constrains, early video games could not be visually complex and featured limited 8bit colour palette, which posed a real challenge for game developers to produce minimalist yet representational and visually appealing graphics in the early video games. There is a classic story of Shigeru Miyamoto, the creator of The Legends of Zelda and Super Mario Bros. video games, who had to gave Mario big nose and a moustache to get around the lack of facial details of the character.
I think we can partially find an answer if look back into the history of arts. For, in it’s nature, pixel graphics is in many ways similar to various traditional art forms, such as embroidery (cross-stitch), mosaic, stained glass, beadwork, and many others types of art where image is constructed out of multiple small coloured elements. Even in the last century’s expressionistic paintings could be discovered the essence of pixel art.
Paul Klee - Southern (Tunisian) Gardens – 1919
Syosa, a pixel artist from Japan, explains in the interview: “When I pixel, I do not only use my artistic sensibilities. I have to beat my brain to develop the most efficient palette, due to colour and size restrictions. I find pixel art is very similar to Japanese Haiku. I've worked with 2 to 5 colour palette challenges, size restricted challenges and downsizing challenges in Japanese pixel art forums. Pixel art looks best when there’s no wasted colour.”
http://www.pixeljoint.com/2009/10/03/2938/Pixel_Artist_-_Syosa.htm
Pixel artist Jason Rory, in 2007 designed an 8-bit video game “Passage” featuring 2 characters, only 8 pixels tall each. In the documentary short called “Pixel” (http://www.youtube.com/watch?v=7mqAZ06dwKU) he explains that the beauty of pixel graphics is that it is representational and abstract at the same time, it’s expressive power lies in its ambiguity and simplicity. Also, nowadays many people find 8-bit graphics a creative answer to the modern 3D graphic industry with it’s strive for complexity and photorealism.
Most importantly, it is undeniable that the golden age of console games left a significant cultural imprint on the society and peoples past. As childhood experience generally plays an important part in any artists work, many graphic designers tend to nostalgically return to that retro image of 80s to recapture the spirit of “good old times.”
OLPC Project
Besides its lucrative possibilities, the project also received an enormous amount of criticism. The main areas of concerns involved such issues as:
-More vital necessities (food, water, medicine, etc.) in some of the targeted geographic zones,
-Technological determinism in non-technocratic cultures,
-Western cultural imperialism,
-Language barrier,
-Methods of equal distribution of computers, technical support and environmentally friendly ways of disposal,
and many others.
Yet, despite the valid criticism the idea of affordable learning and communication platform is enormously attractive, and, rather yields a strong potential in its technologically native “first world”. There’s great positive aspect about supplying local demands with cost- and resource- efficient alternative. Interestingly enough, Intel, one of the major opponents of OLPC idea, went on to release its own version of educational computer called “Classmate”, to supply the internal market with durable and low-cost tablet laptops.
New Media, the New Zimbabwe
With the proliferation of advertising, television programmes are now produced with the main intention of catering to specific audience demographics. These demographics are solely based on the possibilities for an increase in revenue via advertising. For the most part, creative expression in television programmes have now gone. An example of the lack in creativity in television programmes is the amount of adaptations from the "Twilight" film series. Adaptations such as "True Blood" and "The Vampire Diaries" have become vehicles for advertising to similar audiences from the "Twilight" film series. Therefore audiences, to an extent, now dictate the content produced and presented to them because of the importance of advertising. If the television programmes do not appeal to different mass audiences types then advertising decreases and consequently the series is cancelled.
Similarly the internet is a media platform for audience dictation. This is because of the openness of the internet amalgamated with the anonymity of the internet. These two factors allow audiences to democratically voice their opinions. "YouTube" is a website where audiences control what is considered to be good-quality content and what is not. The quality of a video is instantly shown, simply by the amounts of audience views it has, with the actual physical size of the writing indicating the amount of views, being larger than any other information on the page of the video except for the title. Comments also have a significant contribution to the success of a video on "Youtube". I experienced this personally when uploading some of my own remixes of well known songs onto "Youtube". Within twenty minutes I had my first comment, a positive one. However six minutes later I received a comment so negative and brutal, that I was tempted to take down my small collection of videos. The open forum presented combined with the anonymous pseudo names that users hide behind allow audiences to possess a power they never had with previous media platforms.
Morality Online
Arggh I'm Captain John Silver the movie policeman
Now I dont think that 1. Wikipedia should never be trusted, 2. piracy is a cooler word for copywright infringement therefore we shouldnt even take note of engaging in acts of robbery and/or criminal violence at sea, and 3. that Sir Peter Blake iconic as he is (R.I.P) got 'pirated', becaus eit just doesnt sound right. In conclusion to this I would like to say that pirating is a big fail.
Onto copywright infringements, sure the short pre-movie to the pre-movie ads of 'would you steal this hangbag, ..would you steal this car,...would you still this video tape (and reproduce it), are slightly fun but still irritating to watch, do they really stop people from reproducing the tape?
I follow this question with another question, do those who illegally reproduce the tape and distribute it feel bad for what their doing, and do they even know the price that they have cost the origional distributor? I think heck no, firstly most of them dont care, or they must too much money to care. Problem is that by not caring that some of the pirated tapes in my experience (only seen fellow friends, not actually redistributed or bought my own) aren't upto a quality standard, hereby seeing figures who standup during the movie on the screen, also loud laughter during the funny moments. Due to these implications I think that the 'pirates' are getting what was coming to them for doing illegal things, and that the score is even therefore you should only pennalise the music copywrighters and not the movie ones, because lets think about it, no ones ever going to stand up in the middle of a song, laugh at the song, or have bad quality because piraters of this generation aren't dumb enough to record off the radio and give poor quality sound to their customers.
What happens, happens, if you get caught, then its your fault.
online dating : the culture of romance
Sharing and Social Improvement due to Youtube?
Youtube has grown more and more popular over the last few years and has become a worldwide success user wise since it started in 2005. Youtube has made an improvement for educational and entertainment uses as well. The attraction is right there where music video, TV shows, movie trailers and just about anything that is media are available to watch. Most who use Youtube will agree it is a great source for entertainment and way to find visual and audio information. Even some media university courses are using Youtube videos for viewing and informing to use in their teaching. Sharing or posting videos has had a huge impact in the social sphere. Users can even leave comments if they wish and share their opinions.
To emphasize on the social importance of Youtube, even some individuals have attracted large amounts of publicity due their videos and have become somewhat famous. For example a talented singer Susan Boyle (who appeared on Britain’s Got talent) got so many hits and views on Youtube that it skyrocketed her to fame and success where she even got signed on and recorded her own album. I believe Youtube will continue to expand and gain more rights and popularity. Sharing social media through Youtube has made a huge improvement on social and culture of society due to its easy access to entertainment and informing videos. All in all Youtube is an excellent place for entertainment and place to access videos to just about anything relevant in society nowadays.
Privacy and the Online Public Sphere
Downloading
I am proud to say I am a non-downloader. A strict purchaser of music via Itunes or by buying CDs. Much of the music market rests on these loyal followers of bands. This is the reason that CD's and concerts are still surviving. Dedicated fans are still going to be willing to pay for CDs and to see bands live. The novelty of owning a hard copy of a CD has not worn off. It is a lot more enjoyable flicking through Real Groovy that simply downloading off your favourite music site. Although I think the illegal download of music is inevitable and cannot be stopped, i do not think it will overtake the industry. Mp3s may be dominating the market but there is still a substantial amount of society who are considerate in what they download.
The increase in downloading music can also have its advantages as it applies more pressure to the bands to perform live. This is one aspect we cannot complain about. Mp3s and downloading may be the way of the future but there are so many aspects of music that will live on forever - i hope.
Chatroulette a way to enhance sexuality and intimacy online
Recently on 60 Minutes; they looked into the issue of Chat roulett and how its users are being harmed. In particular a mother and daughter who witnessed a young girl being raped by an older man. They stayed online while they called the police and attempted to find out as much information as possible about the whereabouts of this child. This relates to what we discussed about online pornography and it is now a lot easier to access pornography than it was in the past. In this incidence the people who were affected by the live video was not only the young girl in the video but all of the people watching it with no way of helping the victim. This site and others similar to it can be very dangerous when used incorrectly, and is the perfect example of how new media has changed the way sexuality and intimacy is viewed by society.
http://shufflepeople.woome.com/?wtm_source=google&wtm_medium=cpc&wtm_campaign=ShufflePeople-Search&wtm_adgroup=Chatroulette-SP&wtm_keyword=chatroulette&wtm_network=Search&wtm_placement=&gclid=CKynsYOL1KQCFQITbAodI39DKA This site is very easy to access, you do not even need a user name to sign in before you start playing. It is very concerning that the only warning that there could be explicit sites in the videos is '18+, keep it clean, or be reported'. There is no warning what so ever that you may see something you do not want to see.
New media and sites such as Chat roulette open up new means for deception in relationships to increase. There is more ways of seeing other potential partners through these sites, and as many people who are on these sites may be looking for new partners it is possible that users who already do have partners may find it very difficult to resist. But this type of new media is not always negative, it also opens up new ways for relationships to be experimental, for example if you have a long distance relationship there are many more ways to contact your partner with new medias such as Skype and mobile phones.
Dailybooth, Dailytruth?
I recently discovered an online social networking site called Dailybooth, a photoblogging site which allows users to post pictures of themselves daily and to 'follow' their friends. A huge problem on this site is the emergence of 'Fakes', people pretending to be someone they're not.
'Fakes' have been highlighted through the emergence of Social Networking sites. I mean Britney Spears doesn't really have 20 twitter accounts!
Some social networking sites have tried to filter out these 'fakes'. The most effective way I think is on twitter by having verified accounts. This is where twitter posts a little blue tick at the top of the verified celebrities page saying 'verified account'. This makes it easier for the followers to sort out the actual celebrities from the fakes.
Generally when we hear about 'Fakes', its because someone is imitating an artist or famous person online. However, on Dailybooth the fakes run deeper than just celebrities. Networkers are stealing the identity of other everyday citizens. Stealing pictures, names, friends and followers from innocent and often unaware users of the site.
This goes back to the discussion we had in class about privacy. Generally identities are stolen from those who have the most information about themselves online. Celebrities are always in the media and a lot of their personal information is floating around the web making it easy to copy and re post.
Does this movement towards 'faking' ordinary people reflect our views on privacy?
Are we are posting too much personal information about ourselves online?
Don't dis me cause I got 'Friends'
Actually I don't think it's like this at all. This blog post parallels that written by Rachael. The problem stems from Facebook itself having chosen such a simplified singular wording - friends - to represent this folder in which are stored all of your contacts. These contacts could have been added for any number of reasons as people's purposes for using Facebook differ, and the nature of their contacts differs likewise.
Rather significantly I feel, 'Friends' on Facebook are more fluid than friends in 'real life'. Those who you choose to associate regularly with can change depending on your current situation - what part of the world you are living, what career change you just made, right down to what lectures you are actually attending! At the same time, circumstances can just as much bring past friends back together. Facebook and social networking sites facilitate this fluidity extremely well.
Secondly, once a contact has been added, it is highly unlikely that you would ever delete them. Therefore, those who were close contacts whom for whatever reason are no longer so, are likely to remain in your "contacts" list forever. It is only inevitable that over time, people's "Friends" are going to grow so as to be a misrepresentation of their actual status. Unless, Facebook limited the number of 'Friends' significantly from the current 5000 limit then people will not need to adjust their friends list accordingly.
However, care should be taken not to dis those who have a large number of Facebook 'friends'. The reality is that, just because one has added a contact in Facebook which inevitably will be added to a folder called "Friends" does not mean that this Facebook determined term is suitable for all of ones contacts. Additionally, it means that the 150 friends study IS compatible with somebody who has a total number of contacts far in excess of that as the fluid nature of friendships in modern society becomes a significant factor.
Piracy problems?
Piracy – what’s all the big fuss about, really?
Multi-national cooperation’s that continue to raise a huge hue and cry about how much piracy is eating into their revenue should really step back and have a think.
For singers, celebrities and producers alike, piracy is actually probably a good thing. At the risk of sounding a bit too optimistic - perhaps, the best thing that’s ever happened to the music industry. Piracy of music means that everyone has access to it – so more people are watching and listening to them than ever before. The way I see it, piracy has proven to be one of the most strategic marketing tools ever. Music and songs that otherwise may never have seen the light of day, are now on everyone’s lips; and only because it’s available freely and easily accessible.
Sure, singers probably make a lot more money through concerts because of reduced CD and song sales, but what’s wrong about that? The way that the industry and market has evolved is probably the only way it should have evolved. The result is mutually beneficial – audiences and listeners get free access to music & artists get a chance to get their music right out there & to the masses.
So give me a break. Piracy is hardly a hurdle desperately needing to be overcome, in fact, it’s what the music industry needs to grow, survive and thrive.
Creepy.
Twitter I just don’t understand. People have tried to get me onto it but I’m a little tentative at this stage. The way I look at it, it just seems like people post what they’re doing right there and then. Obviously there is A LOT more to it than that but that is the general feeling I get especially when the people that have access to your tweets are known as ‘followers’. People complain about their privacy issues all the time but sometimes you just have to be more careful to stop yourself from putting certain things out there. Imagine if an angry ex got onto your page and could find out where and when you’re doing something and decided to make your life a living hell. Or someone just stalked you and followed you wherever you went. Creepy.
Facebook and privacy
On the online conference Mark Zuckerberg, the founder of Facebook, explained that the goal of “News Feeds” feature was to aid users to “keep tabs on their friends”, and feeds broadcast the information that is already public. Of course, Zuckerberg makes a valid argument, but are concerns of the Facebook community equally legitimate? In the context of the online community the issue, at first glance, may seem nonessential, yet let’s consider the following nuances:
Firstly, even though the personal information could be easily accessed anyway, “if you bother to look”, when it’s involuntary imposed on people it’s likely to produce an entirely different reading possibilities, as the information distributed among the entire friend-list is usually in fragments and taken out of contexts most likely to lead to misinterpretation.
Secondly, lets take the issue one step further. Let’s imagine the “real-life” scenario where every step we undertake during the day is monitored and automatically broadcasted to all the people we share acquaintance with. The new location tagging feature on Facebook Places gives enough a reason for interesting polemics regarding the issues of surveillance and privacy in our every day lives.
how interesting are the logics of gaming?
In a male dominated gaming world it is only natural for them to produce their own image of women as their spectacles. 90% of video games cater to their need for this spectacle therefore producing games like Beach Volley Ball Series, where the women are all unproportioned in small bikinis, or fighting games like Tekken or Street Fighter where the women are in tight outfits showing most areas of skin (midrift, breasts, thighs). I sometimes wonder what the point is to this unrealistic virtual image because not even Victoria Secret models dress like that. Although it is highly popular, because of the growing amount of female gamers, feminism and sensoring has become a more popular matter and battles change the sexualisation and objectification of women in video games.
Going into my second discussion, female characters having lead roles,this topic is a contradiction in itself. As most of the game creators are obviously male the female lead characters who have indiana jones type roles, who are seen discovering different lands. Contradiciton is, they either need your help to make the decision, they ask male characters for help, or they walk around in sexually objectifying clothing, as in the case of Tomb Raider. Who is an athletic angelina Jolie typed woman who beats up the bad guys in small shorts and an extra small singlet.
I think it is key that society has come to terms with the stereotyping of women as sexual objects within video games, they are aware, and that sensorship has come from it to reinforce a more positive female gender role. This is the reasoning for websites such as womengamers.com and womeningames.com, women can do what men do, and should be portrayed with the same desency as men do.
Don't worry, Apple is the sober driver tonight.
A few days ago, some scientists in Germany unveiled a car, called MadeInGermany (MIG). It's like any other car, except for the sensory camera on the roof. Oh, and the fact that it can drive itself.
At the call of a smart phone, these cars can use GPS to find their owners or potential taxi fares, drive to them, and navigate their own way to the person's home.
These cars apparently have the potential to reduce traffic in Berlin to one-fifth of what it is now, because the cars will be able to plan their journeys to pick up several users headed in the same direction.
Back in the day cars that could drive themselves were cool and mischevious like Brum, or murderous and terrifying like Christine but now it seems to be a reality, who knows what to think. Its great in a way, because the main cause of car crashes is human error, but also very worrying because it puts corporations like Apple and Google in direct control of a pretty significant part of daily life.
I wonder if, like the taxi drivers in Bali who take their fares to stores owned by their family, these cars will casually drive you home via Apple outlets, or stop at a store and refuse to drive until you buy it a personalised Apple license plate.
Ok, probably not.
But if these cars are hooked up to our smart phones, the technology to alert them to favourite eateries, stores and facebook friends as it drives you past is definitely there. New media and technology interacting in ways like this definitely has potential, and the ability to take control from some humans while driving (I'm looking at you, grandad) may turn out to be very good for road safety.
Also, the techno nerd within is kind of excited to one day be able to issue my car instructions like KIT on Knight Rider. Come on, how cool would that be?
Facecrack more like it
Facebook, what happened to you? I remembered it being very simple, plain and just a networking site for FRIENDS aka people you know. Look at it now. Advertisements on the side, and adding applications now have some sort of contract attached to it. Even when you aren't friends with someone, you read mutual friend's statuses ( when you have a friend that comments on it). I have a friend who just received disciplinary action at because he commented on a status which the "victim" did not write: ie going on Facebook at work, not logging out and having someone type something silly as your update. The victim complained and her father threatened to sue the company for $20,000 because it was considered bullying. In fact, they were all friends and always joked so it really puzzled him why she did that. Are people using Facebook and it's privacy as a way to gain money? Adding to that, companies that check your Facebook to see if you are the sensible, mature person they first viewed you as? Shouldn't you have two selves? A professional one for work and one where you are yourself? That is what references in CV are for, to check if you were reliable at your last job. How does your Facebook page show anyone about your professionalism?
So is Facebook that great anyway? It's just as addictive as World of Warcraft but people snigger when you admit you play this game. But people accept Facebook because it is a part of society. No one questions you if you play Farmville or Mafia Wars. I remembered Myspace and Bebo being a craze, but it never cause major privacy issues. It should only be a networking site but it clearly has become more than that.
To argue for the anti pirates:
-record sales have dramatically fallen, jobs have been lost due to piracy
-signing new artists is dramatically declining due to costs
-music stores are closing in freakish numbers
-musicians must supplement their incomes with other commercial ventures(touring,merchandise).
To argue for the pirates:
-while physical record sales,cd's etc have fallen off, digital music sales have increased, therefore the market loss is just a shift of sales from old format to digital
-it is impossible to measure the probable income of an artist since success is so variable,sales are not steady year to year
-a download does not constitute a lost sale since the pirate may buy later
The most I could establish was that while overall physical product sales have fallen 40%, digital sales are only growing at a 10% rate.So there could be a 30% loss at stake.
But this is only an observation of market growth, it is not a static comparison to constitute the gap in sales.Since so many variables influence sales; actual talent, distribution over time, there needs to be a control in the study; i.e. releasing encrypted music and downloadable music by the same artist in similar markets to measure a difference.
Further compounding the issue is that since the record companies have been so conservative in signing new artists in the last decade,purportedly due to losses, musiv has become homogenised and formulaic, and this could also explain a fall off in sales, a chicken or egg syndrome.
Even though the overall music market has fallen by around 30% since 2004 with sales down 12% in the first half of 2009, Digital sales have grown 940% since 2004[11]. Download sales of single tracks increased by an estimated 10% in 2009 to more than 1.5 billion units and digital albums grew more strongly, up by an estimated 20%[12]. The best selling track of 2009 was Poker Face by Lady Gaga, selling a total of 9.8 million units. By comparison, the best-selling single track in 2008, Lil Wayne’s Lollipop, sold 9.1 million units and in 2007 Avril Lavigne’s Girlfriend sold 7.3 million units[13].
There are four specific types of music piracy. The first type is pirate recordings, which are the unauthorized duplications of just the sound of legal recordings. This does not include the duplication of the original artwork, label, title, sequencing or the combination of titles. The second type is bootleg recordings/underground recordings, which are the unauthorized recordings of a musical broadcast on radio, television or of a live concert. Counterfeit recordings are unauthorized recordings of the pre-recorded music as well as the unauthorized duplication of original artwork, label, trademark and packaging. Online piracy refers to the unauthorized download of sound recordings from Internet sites[3].
http://indaltsound.wordpress.com/2010/04/05/in-depth-explanation-of-music-piracy/
A recent research study on the economic impact of music piracy (Institute for Policy Innovation, August 2007) paints a grim picture. The impact of music piracy to the U.S. economy is estimated at U.S. $12.5 billion annually. It is estimated that 71,060 jobs are lost or at risk due to the economic impact of piracy and the lost growth opportunities account for 26,860 jobs that would have otherwise been created in the recording industry. Even the U.S. government is affected by piracy with an estimated loss of $422 million in tax revenues from lost personal and corporate income due to piracy.
Of course, these figures are based upon the assumption that sales of recorded music on CD would have held constant, or increased, from year to year. The truth is, however, that CD sales are on the decline as MP3 players and other digital technology make the need for music on physical media obsolete.
In addition to falling CD sales, half of America’s independent record stores closed between 2003 and 2005. (NY Post). One of the largest international chains of recorded music sellers, Tower Records, closed its doors forever on December 22, 2006.
http://articlesss.com/music-piracy-and-the-new-musician/
Every year, RIAA’s global partner IFPI publishes a digital music report, which can be best described as a one sided view of the state of digital music consumption. For several years in a row the report has shown that the sales figures of digital music have gone up, but still, the industry continues to blame piracy for a loss in overall revenue.
One of the key statistics that is hyped every year, is the piracy ratio of downloaded music. Just as last year, IFPI estimates that 95% of all downloads are illegal, without giving a proper source for this figure. Interestingly, those who take a closer look at the full report (pdf), will see that only 10% of the claimed illegal downloads are seen as a loss in sales.
http://cyberlaw.org.uk/2009/01/18/music-piracy-not-that-bad-industry-says/
FBCV - Your CV on Facebook
But what if there was a way to ensure your Facebook stayed nice, neat and tidy? Well... I think there is.
Step 1: Create a new FB page.
Step 2: Fill it with the ultimate pictures of you.
I chose travel pictures to show myself as a rugged individual.
Step 3: Put down an awesome (And un-embarrassing) bio and likes/hobbies that put forward the version of yourself that you want.
Step 4: Find 10 friends who think its a good idea and get them to find 10 other friends to do the same thing. Then create your own separate and closed off Facebook community with your 100 friends: No embarrassing pictures and no inappropriate comments! Yay for being employed!
Step 5: IMPORTANT! Hide your previous account. If someone adds you on your visible account, you just add them through your other account!
If you want to have a look at my work in progress: http://www.facebook.com/profile.php?id=100001566484040
Try one out yourselves and put yourself in the best digital light!