Friday, October 15, 2010

Don't worry, Apple is the sober driver tonight.


A few days ago, some scientists in Germany unveiled a car, called MadeInGermany (MIG). It's like any other car, except for the sensory camera on the roof. Oh, and the fact that it can drive itself.

At the call of a smart phone, these cars can use GPS to find their owners or potential taxi fares, drive to them, and navigate their own way to the person's home.

These cars apparently have the potential to reduce traffic in Berlin to one-fifth of what it is now, because the cars will be able to plan their journeys to pick up several users headed in the same direction.

Back in the day cars that could drive themselves were cool and mischevious like Brum, or murderous and terrifying like Christine but now it seems to be a reality, who knows what to think. Its great in a way, because the main cause of car crashes is human error, but also very worrying because it puts corporations like Apple and Google in direct control of a pretty significant part of daily life.

I wonder if, like the taxi drivers in Bali who take their fares to stores owned by their family, these cars will casually drive you home via Apple outlets, or stop at a store and refuse to drive until you buy it a personalised Apple license plate.

Ok, probably not.

But if these cars are hooked up to our smart phones, the technology to alert them to favourite eateries, stores and facebook friends as it drives you past is definitely there. New media and technology interacting in ways like this definitely has potential, and the ability to take control from some humans while driving (I'm looking at you, grandad) may turn out to be very good for road safety.

Also, the techno nerd within is kind of excited to one day be able to issue my car instructions like KIT on Knight Rider. Come on, how cool would that be?

1 comment:

  1. Google are also working on a car that can drive itself. Funny that.

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