Ridley Scott and YouTube: Life in a Day

I wonder if I'm just being a grumpy cynic. Here's the thing. I quite dig Ridley Scott. And I quite dig YouTube. But I can't muster a great deal of excitement about their joint venture Life in a Day ("a historic cinematic experiment"). The idea seems trite to me. And the trailer seems to suggest that they want footage for a feel-good global village parade: "I'd like to buy the world a Coke" - that kind of thing. I'd love to be proven wrong and for the film to really challenge the way we see the world. But to me, this looks like an unimaginative and rather boring embrace of "noo meeja" and sadly I'm looking forward to getting the old YouTube logo back about as much as I am to seeing the finished product.