There is a new application on facebook that allows you to turn you display picture pink. This is quite innovative as in actual face it is an advertisement for a Canadian mobile network called 'Telus' which has the slogan 'the future is friendly'.
Every time someone turns their profile pink, they will donate $1 to the purchase of innovative breast cancer in your local community. However, as this company is based in Canada, the money will be going there and not New Zealand. It is still a good cause though and an interesting ad campaign that has got at least 51,870 people's attention already.
They also are "committed to being an environmental leader and strive to continuously improve our approach." This is a good thing. From just browsing their website you can see they are trying to be more environmentally friendly and encouraging others to do so. Incentives for customers to save trees and paper include turning off their mailed paper bill. This enters customers of Telus in the draw to win $1000 if they do so before the 26th of September 2010.
It is nice to see a company that is actually doing its utmost to reduce, reuse and recycle.
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