Viral marketing. We've all been exposed to some sort or form of viral marketing in our lives, but what makes it so effective. Most of the time they don't even mention the product they are advertising, but is that the point?
Its such a confusing, deceptive form of media but can also be amusing, exciting and provide entertainment around the office as passed through the companies emails. I mean a gorilla playing drums? How often do you see that!
I'm pretty sure everyone who has seen that ad has attempted to air drum to that song, dun dun - dun dun - dun dun - dun dun - bah bah.
Cadbury is well known for their viral marketing campaigns from the drum playing gorilla to the obscure moving eyebrows of the two kids with a balloon. Balloons and eyebrows, seriously? What does chocolate even have to do with that?!
The eyebrows ad was such a hot topic around the time it was released in 2009 that it had over 4 million views within the first few weeks after the launch.
Viral marketing seems to be coming more and more to the forefront of advertising with ads such as the V 'Rocket man' appearing on NZ television screens causing viral stirs not only nationally but worldwide. Is the future of advertising in viral marketing?
Ill leave you with one of my favorite viral marketing ads for Carlton Draught beer.
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