Piracy again

I was reading over this article http://www.eurogamer.net/articles/2010-10-08-nintendo-piracy-not-behind-poor-sales in which the CEO of Nintendo makes the following comments

"I do not think we should attribute bad software sales solely to piracy.

"Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart."

too often music/movie/gaming companies are quick to use piracy as an excuse for poor sales of a product. I for one found it extremely refreshing to read Satoru Iwata's comments. You see it with games that are just crap, the developers turn around and cry that piracy has robbed the game of sales, music companies blame piracy for why the garbage CD that has only one good song isn't selling, Hollywood attributes poor movie sales on the film they threw millions upon millions into flashy effects but with little substance on piracy. It's much too easy of an excuse. The Nintendo Wii has outsold the PS3 and 360, it's also by far the easiest to mod out of all of these consoles, yet they don't play the piracy blame game.

Quality sells, quality makes money. People who produce quality aren't going hungry. If companies spent more time on trying to produce content that people want to spend money on and less time making rushed, cash grab type content, perhaps people would be more inclined to purchase.